| Scottish
charities now have the chance to find out exactly what the
public think about them – and their competitors –
after the launch of a public monitor for the country.
The six monthly survey, launched by consultants nfpSynergy,
will monitor the Scottish adult population’s attitudes
towards charities, charitable campaigns and causes, and
giving.
“The Scottish voluntary sector is developing fast
and, post-devolution, must strive to understand its own
very distinct Scots audience,” said nfpSynergy joint
managing director Chris Greenwood. “A charity well
armed with measurement of its impact on the community or
constituency it serves is best placed to talk to potential
funders and partners, plus existing donors, about the environment
in which it is operating.”
“Charities with educational or campaigning roles
can observe crucial attitudinal and behavioural trends in
their public stakeholders year-on-year,” Greenwood
added.
The monitor will survey a representative sample of more
than 1,000 Scots aged between 18 and 75. All members of
the syndicate will receive a full set of data tables from
each wave of research. Scottish charities can sign up to
the data syndicate by calling 020 7415 7161.
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