The new lottery will aim to raise up to £150 million a year for nominated charities, with a rotation allowing five to benefit from ticket sales revenues each week. Each nominated charity will receive 30p from every £1 spent on tickets. So far, 69 charities have signed up for the Chariot lottery, including Barnados, the RNID, the Motor Neurone Disease Association and Shelter.

Each weekly draw could raise up to £600,000 per nominated charity, but because the charities are of different sizes, thresholds for the amount of money distributed to each charity have been set so that the amount raised does not more than double their current income. “We decided we would offer lotteries to those charities on the basis that we would give them as many as was needed as long as it didn’t exceed their voluntary income, because that sudden influx of funds would create problems for them,” said Andrew Williams, marketing director at Chariot.

This means that, over the course of the year, the larger charities will benefit from up to five weekly draws, with the smaller charities taking proceeds from a smaller number. Williams said this arrangement would be reviewed as the lottery progresses.