| The
gap between large and small charities is widening, figures
from the Charity Trends 2006 report have shown.
The report found that, overall, voluntary income for the
top 500 charities is continuing to grow, increasing by 4.8%
to £5.3 billion.
Cancer Research UK has maintained its position as the top
fundraising charity with a voluntary income of £344
million. The charity earns £167 million more than
Oxfam, which is in second place. The National Trust, British
Heart Foundation and RNLI are also in the top five.
But while the biggest names in the third sector are doing
well, small and medium sized charities are struggling to
maintain their position. Charities placed in the bottom
100 of the table have suffered the greatest loss of income
at minus 12%.
“The growing gap between large and small charities
is very worrying for the smaller causes,” said Cathy
Pharoah, director of research for Charities Aid Foundation
and co-author of the report. “Small to medium sized
charities are going to have to get smarter and look at collaboration
over marketing and fundraising with others if they are going
to compete with big brand name charities.
“While there is a perception that the public hold
local and specialist charities in high esteem, this isn’t
translated into financial support. There is a real risk
that we could lose the diversity of the sector unless smaller
charities rise to the challenge,” Pharoah warned.
Donations from individuals, companies and trusts to the
top 500 charities have now reached £3 billion, and
income from legacies also totals over £1 billion.
The biggest growth comes from fundraising events, a 15.6%
increase to £418 million.
Religious international causes have increased their aggregate
voluntary income by 49% - the largest increase of any cause
- taking over disability causes. Education, training and
research causes suffered the most with a fall of 31%, followed
by youth causes with a fall of 22.4%.
The unprecedented level of disaster appeals in 2004/05
led to a significant rise in the amount of money given to
international causes, with a total of £60 million
donated in just one week after the tsunami.
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