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Income from local fundraising has dramatically increased
over the last year, according to the Institute of Fundraising’s
Fundratios annual benchmarking survey.
The figures for 2005/06, analysing the fundraising income
and expenditure of 37 charities, found that local fundraising
had increased by 17%. Corporate income rose by 7.4% (with
a 30% increase in sponsorship) and legacy fundraising by
4.6%.
Committed giving grew by 2.9%, despite a 5.4% cut in investment
in the technique. Local fundraising now accounts for 11%
of charity income – the third largest source after
legacies and committed giving.
Commenting on the research, Institute director of policy
and campaigns Megan Pacey said: “It remains the case
that charities large and small need to work hard to fundraise
in this competitive consumer-driven age.
“Our findings on local fundraising income are particularly
significant to the sector at this time,” she added.
“Unlike the Republic of Ireland where much fundraising
is done at community level, this is relatively new territory
for UK charities and it will be interesting to see how local
fundraising evolves as a technique in years to come.”
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