| New
fundraising products can now be fully tested before their
launch following the creation of a live panel of reviewers
from across the fundraising sector by the Institute of Fundraising.
The Institute’s new ‘Innovation Zone’
allows suppliers to present their new fundraising products
and services to the panel of organisational Institute members,
who will assess the proposals.
The scheme was piloted earlier this year, when panel members
reviewed new products in the offing from three suppliers
– Cardform, DAYS and Payment By Results. The report
on these products is available from the Institute, and the
panel will meet again in September to analyse a new group
of products. The full report from the pilot, however,is
exclusively available to organisational members of the Institute.
The Institute's chief executive Lindsay Boswell said: “Fundraisers
are well known for their innovative approach, and the last
few years have seen the development of many new fundraising
techniques.” He said the Innovation Zone aimed to
“nurture innovation in fundraising” by providing
a forum where suppliers and fundraisers could turn ideas
into a real tools.
The launch came after the Institute published its new code
of fundraising practice on accountability and transparency
for consultation. The code draws together best practice
guidelines and can be applied to all fundraising disciplines.
It includes information on communicating achievements, fundraising
costs and restricted funding. Interested parties have until
25 September to respond to the draft code, which can be
viewed at
www.institute-of-fundraising.org.uk
Meanwhile, small charities are now able to access regular
fundraising through a new scheme called Key2Giving, offering
donors the chance to pay a £5 a month fee to purchase
a charity branded keyfob with a freepost address allowing
lost keys to be returned to them.
And Guidestar has used the high profile case of Warren
Buffett’s major donation to the foundation set up
by Microsoft founder Bill Gates to encourage all givers
to use its service to decide which charity to support financially,
after YouGov research revealed that almost half of survey
respondents felt they did not have enough information about
local causes to give to them.
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