This is the third successive year that an increase has been measured by the Business in the Community Cause Related Marketing Tracker. It found that 67 businesses organised 82 cause related marketing programmes to raise the money; £24 million of which came from staff, customer and supplier fundraising.

The retail sector raised the majority of funds. It donated £44 million, 72% of the total amount and a 24.2% increase on 2002.

Sixty four charities benefited from the money. The most popular cause was health, which received over £25 million, however, developmental organisations enjoyed a significant increase in the amount donated. Figures rose from £200,000 in 2002 to over £9.5 million in 2003, a rise largely due to cause related marketing programmes supporting Comic Relief.