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The charity sector should voluntarily become more accountable and transparent
in order to avoid further regulation in what is already a highly regulated
area, according to a new report Accountability and Transparency
from the National Council of Voluntary Organisations (NCVO).
The result of a recent fundraising
summit hosted by NCVO, the report says that although the sector is
good at what it does, it can be poor at explaining how it does it, ultimately
reducing levels of public trust.
Stuart Etherington, chief executive
of NCVO, said: “As the voluntary sector has modernised and grown
over the last decade it has often failed to communicate effectively to
the media and wider public the nature of its modernisation. Some of our
largest and most successful fundraising organisations have now agreed
that it is time to act. But first we must take on board how the rest of
the sector sees the challenge of building greater trust and confidence
best being met.”
Throughout the summit,
ideas were discussed about how to improve accountability, one of which
was the option of introducing a generic statement within all publicity
material explaining how charities aim to be effective and efficient. This
idea proved particularly popular with delegates, which included some of
the largest household charity names such as Oxfam, NSPCC and Shelter.
Charities are invited
to contribute their views on this and the other key issues - a detailed
analysis of which are contained within Accountability and Transparency.
To obtain a copy, contact belinda.pratten@ncvo-vol.org.uk
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