The survey found that fundraising activities from “sponsored events to money-spinning enterprise” are a positive way to harness young people’s support, and that 76% of the young people voting in the survey on the G-Nation website, said that they enjoyed taking part.

“It is very encouraging to see such a high number of young people stating they enjoy taking part in fundraising and that they are visiting our site to register their voice”, says Andy Thornton, campaign director for the national youth initiative. “From this and our G-Week campaign, we can see that there is a vast reserve of charitable potential in young people.”

To make the most of this potential, Giving Nation advises charities to forge stronger relationships with teachers. Recommendations include:

• Developing strong personal links with teachers
• Consulting teachers for advice on the best ways to produce teaching materials
• Ensure that all materials and/or support are relevant and accessible to young people
• Raise awareness for charity by encouraging schools to take part in G-Week
• Offer talks and discussion sessions about specific organisations
• Develop a specific section of websites for young people

For more information email lindsey@g-nation or call 020 7367 0505.