A new multi-media information pack for Scottish charities has been launched today thanks to a new partnership between CSV Media, Media Trust Scotland, The Scottish Council for Voluntary Organisations (SCVO), The Scottish Museums Council, Volunteer Development Scotland, Young Scot and BBC Scotland.

The Mediaguide website, booklet and CD-ROM has been designed to help charities and voluntary organisations make better use of Scotland’s media to promote their work, including building more effective relationships with newsrooms.

Leon Thompson, Communications Manager for the SCVO said: “It’s vital that charities and voluntary groups work with the media in the most effective way to ensure the delivery of our key messages to target audiences. Mediaguide provides comprehensive advice on all aspects of communicating with the media from writing press releases to planning and implementing media campaigns right through to taking part in media interviews.”

Copies of Mediaguide can be obtained via www.mediaguide.org.uk or by calling 0131 474 8046.