The new committee is to be made up of leading media industry representatives and charities in Wales, and will seek to expand the reach of the organisation. A first meeting for those interested in taking part will be held on 25 April.

Media Trust Cymru will also boost its presence in Wales by setting up a free media matching online service, where media companies can volunteer time to help meet charities’ communication needs.

Caroline Diehl, chief executive of the Media Trust, said: “Expanding the reach and offer of Media Trust in Wales is a very positive move for our organisation. The media and communications industry is particularly strong and we are confident we will achieve significant support.”