ACEVO has appointed Liam Cranley to the role of Head of ImpACT. Liam’s role will be to coordinate and integrate the activities of the ImpACT Coalition across ACEVO.

He will report to Seb Elsworth, the director of Strategy, and work closely with ACEVO’s press and policy teams.

Recent research commissioned by ACEVO with YouGov highlighted the dangerous perception gap between the public’s understanding of charities and the reality of how they operate.

In order to prevent an erosion of the high levels of trust the public have in charities, ACEVO and the ImpACT Coalition are leading a national awareness campaign to promote a more upfront relationship between the sector and the public.

Cranley will be working with the coalition to draw up a ‘transparency manifesto’ which will represent a genuine commitment to transparency and accountability of all those who sign up to it.

The coalition and ACEVO will be seeking to engage all third sector chief executives in the campaign.

Cranley is currently part of the Income Generation team at ACEVO. During his two and a half years at ACEVO, he has played a pivotal role in establishing the Income Generation department, where he created the monitoring and evaluation system and communication strategy for the Income Generation workstream of the National Support Services.

He will assume the role of head of ImpACT in late September.