NSPCC has won the second annual international Gold Star Award
for Excellence in Fundraising DRTV, following a vote by delegates
at the International Fundraising Congress (IFC) in Holland.
The Gold Star Award is the world’s only international
competition for charity and NGO fundraising DRTV adverts.
NSPCC’s winning advert for the Childline telephone
helpline showed a young girl barricading herself in her
room and dialling the Childline number, which rings without
being answered – lack of resources for Childline means
that NSPCC is unable to answer one in three calls made to