Campaign means viewers are more likely to leave a legacy 19/06/09

By Claire Racine

Due to Remember A Charity’s latest TV advert campaign, viewers are more likely to leave a legacy.

A survey showed that 20% of respondents are now more likely to leave a legacy as a result of the ads.

Furthermore, 25% would talk to friends and families about the adverts and 28% said the ads left them interested in learning more about leaving legacies.

“We are really pleased with these findings, especially as we had used humour for the first time,” said Stephen George, chair of Remember A Charity and development director of legacies for the NSPCC.

“There were complex barriers we needed to address and this first burst has shown we are on the right track.”

Carried out by nfpSynergy, a third sector research agency, the survey is intended to track the impact of the campaign on the attitudes and behaviour of the target audience.

Remember A Charity is a consortium of over 140 charities, working together to raise awareness of charitable legacies.

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