By Claire Racine

The BBC has appointed Amy Coyte to the new role of director of the BBC Wildlife Fund.

Along with a staff team, Coyte will work on promoting the BBC Wildlife Fund, developing partnerships across the wildlife sector, creating off-air events as part of the 2010 broadcast appeal and generating fundraising income for grants for worldwide conservation charitable causes.

“I am looking forward to working for the BBC Wildlife Fund and with all those involved in harnessing the creative power of the media for wildlife conservation,” said Coyte who has worked in managerial roles in a number of different wildlife charities.

The BBC Wildlife Fund is supported through public and corporate donations, and raised £1.8mil as a result of the Saving Planet Earth season of programmes in the summer of 2007.