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By Claire Racine
A report that suggests charities should consider merging
in order to survive the tough economic environment and be
more effective, is challenged by one leading charity.
According to the report What place for mergers between
charities? by consultancy, New Philanthropy Capital,
by bringing together organisations with similar missions,
mergers can improve existing services, create new benefits
and save money.
“There are too few mergers in the charity sector,
in part because it’s a taboo subject,” says
report author, John Copps. “The most important question
is not what works best for the charity, it’s what
works best for all the people that charities intend to help.”
A recent Charity Commission survey shows that while 64%
of UK charities with an annual income of over £1m
are concerned about the downturn, only 3% said they had
considered merging.
“Mergers are frowned on in the charity sector and
are often seen as predatory or aggressive, ignoring the
fact that a merger can help an organisation not only to
survive, but to thrive,” said Martin Brookes, NPC’s
chief executive.
An example of a successful merger mentioned in the report
occurred in 2001 between the Imperial Cancer Research Fund
and the Cancer Research Campaign to create Cancer Research
UK, which is now one of the largest UK charities.
The merger was driven by a desire to see progress in the
fight against cancer, to benefit from sharing knowledge
and to save money.
The report also looked at how several national breast cancer
charities are spending money and competing to raise funds
for research, education and support.
The NPC thinks this situation has parallels to the agreement
that created Cancer Research UK. Breakthrough Breast Cancer
spends more than £6m trying to generate funds and
Breast Cancer Campaign spends around £4m, according
to the report.
Although there are differences between the two, the report
claims that the differences are all but invisible to potential
donors.
But Pamela Goldberg, Breast Cancer Campaign chief executive,
questioned this thinking. “There is absolutely no
evidence that a merger will produce significant savings:
our individual evaluations indicate there is more potential
to maximise fundraising opportunities across income streams
such as corporate partnerships, individual donors and events
by having two separate charities, rather than one."
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