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Philanthropists are giving as much, or more, during the
recession, according to a survey by Coutts.
The survey found that nearly 90% of clients are planning
to maintain or increare donation levels this year.
Mark Evans, head of philanthropy and family business at
Coutts said: "There has been an upsurge in the level
of philanthropy over the last ten years and so it's great
to see that the recession has not stopped everyone giving."
He added: "More major donors do seem to want help
from professional advisers in balancing heart and mind when
making funding decisions. Equally important is the fact
that the charity sector is responding to the diversity of
interests and enthusiasms among new donors, exploring ways
of involving them and drawing on their skills."
The research also showed the big motivations for giving,
with 42% saying they were motivated by a desire to "give
back" to the community.
Around 16% of clients said tax benefits as their main reason
for donating.
Maya Prabhu, senior philanthropy adviser at Coutts said:
“While unstructured and spontaneous giving might to
some extent fall victim to the economic downturn, results
show that we will see some wealthy individuals giving more
to help charities
"This is shown in the 2009’s Sunday Times Rich
List where the top 100 philanthropists have donated £216million
more to charity than last year, an 8% rise.”
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