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New Philanthropy Capital (NPC) will preserve the work of
Intelligent Giving, the charity evaluation and donor advice
website, after it winds down later this month.
NPC will take over the charity’s brand and website
and look for ways to develop its message on transparency
in the charity sector.
Intelligent Giving’s website features over 500 UK
charities, assigning them scores for the quality of reporting
and transparency of their annual report and accounts.
The charity has made a name for itself for its willingness
to ask difficult questions and for championing the role
of the thoughtful donor.
At the same time, it has sought to close the gap in public
understanding of charities and the way they work.
‘Intelligent Giving has been doing good work in a
difficult market,’ said Martin Brookes, NPC’s
chief executive. ‘It has helped to push forward the
agenda on transparency within the charity sector, and we
are excited about having an opportunity to build on what
it has done.’
Intelligent Giving was founded in 2006 by two former journalists,
David Pitchford and Peter Heywood.
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