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New analysis of the impact of the recession on charity
fundraising shows 41 percent of the top 300 charitable trusts
saw a fall in the value of their grant-making in 2008 and,
overall, their net asset value fell by 10 percent.
This is likely to have a negative effect on grant-making
this year.
Professor Cathy Pharoah, Co-Director of the ESRC Centre
for Charitable Giving and Philanthropy at Cass Business
School, London, analysed the annual financial data of the
UK’s largest fundraising charities, the major charitable
trust donors and major corporate donors who support them,
for Charity Market Monitor 2009.
This report shows that a significant reduction in donations
underlies ‘surface’ figures which might indicate
growth in fundraising income.
Her results indicate grant-making by the major charitable
trusts has been maintained as a result of gifts and endowments
received over the last decade, but this is a hidden ‘time
bomb’.
A new wave of wealthy donors who have recently been giving
to charitable trusts through major ‘one-off’
capital gifts and endowments out of wealth acquired during
the 1980s and 1990s may not be sustained in post-recession
years.
Some of the new giving will help to sustain grant-making
for the foreseeable future, however, this does not reflect
trust finances across the board, where the effects of the
recession are more apparent.
Professor Pharoah comments: “Such falls reflect declines
in the real value of the net assets, investments and reserves
amongst the top 300 trusts; this is clear evidence of the
toll the recession is taking.”
Other findings include:
· A general reduction in donations underlies the
small growth in fundraising income to the largest 300 fundraising
charities, reflecting the deepening recession. Underlying
this low growth rate of 0.9%, almost two-fifths (37%) experienced
a reduction in fundraising income from the previous year.
A small number of the largest charities continue in a dominant
position – the fundraising income of the top ten grew
by 2.3% compared with the average 0.9% for the largest 300
as a whole, and accounted for well over one-quarter of top-300
income.
· Corporate giving was up in 2007 -2008 achieving
a small increase of £258 million in combined cash
and in-kind giving.
· Trusts and foundations showed almost no increase
in income.
Despite this, Professor Cathy Pharoah, commented: “Charities
are in a good position to establish priorities in beneficiaries’
needs, and to communicate these to individual and major
donors to ensure that they continue to regard their charitable
gifts as an important investment in society at a time of
need.
"There is plenty of evidence that approaching donors
in the right way during the recession can certainly boost
giving.”
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