Remember A Charity is currently recruiting a new campaign director, to provide leadership to take the campaign into a new phase.

This involves giving more support to consortium members and building relationships with key partners and influencers.

The new director will also identify new income streams and increase awareness for the campaign.

The campaign has established a sound platform of awareness and influence. In 2008, a new phase of the Campaign adopted a social marketing approach to drive behaviour change.

This led to one of the most comprehensive research projects ever undertaken in the UK on legacies and identified the insights that have led to a new campaign, including TV, press and radio.

This is supported by a new PR strategy, an awareness week and a new range of interventions designed to make gifts in wills the norm.

The campaign is working to influence professional advisers and key areas for further development are building a partnerships strategy, in Government lobbying and campaigning.

In order to deliver the new campaign strategy, the director will have the support of three managers providing dedicated resource to the three main focuses of campaign activity - partnerships, membership and marketing.