The International League for the Protection of Horses (ILPH),
has rolled out a repositioning strategy, with one of the
key elements seeing it change its name to World Horse Welfare.
The move reflects the up-to-date work and reputation of
the organisation and positions it to attract new supporters.
Founded in 1927 to prevent British horses being exported
for slaughter, the charity now centres its operations on
three core areas: UK welfare, international training and
It works towards a vision for a world where the horse is
used but never abused, and the renaming of the charity to
World Horse Welfare encompasses the broader remit of the
charity’s work as it looks to expand its role to tackle
the root causes and effects of horse cruelty on a global