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Charities have a good advocate in the
“superwoman” investment manager
Nicola Horlick, who puts the case for private
organisations learning from charities.
“Charities that I have been involved with have
been very well run, very efficient, run by excellent
people and my experience has been very, very
positive – it is not a case of the charity sector
learning from the private sector, as is usually
suggested, more the private sector learning from
the charity sector frankly. The events of recent
weeks questions whether they [the private sector]
know what they are doing.”
Such an endorsement is praise indeed
from a woman who headed Morgan Grenfell’s
pension fund business at 30, started up
SG Asset Management in 1997, and
now runs her own company, Bramdean
Asset Management.
It is also typical of her open style, a
characteristic she is well aware of. “I need a strong,
older male figure, father figure, to help me
function properly,” she says openly,
indicating a need for a balance to her
more open approach.
Though very much her own person and a
women of substance who has made it in a
man’s world, she says she hates being called
a superwoman.
“I have always hated the
superwoman tag. Being a superwoman is living
with kids in a tower block having to go to work
and come back with bags of shopping. I am not a
superwoman at all.”
She does however, have a very strong history
working with, and for, the top charities in the
country. Great Ormond Street, UNICEF and Barts
Hospital to name but a few.
Her involvement with charities has a long
history having undertaken her first charity event
when she was ten.
“It was for a man who got a
wheelchair from the local authority but they
refused to give him a ramp to get into his house,
so we had a garden party as a party fundraiser
for this man, and raised enough money to get him a ramp.”
Although in more recent times
much of the commitment to her charity
causes comes as a legacy from the death
of her 12 year-old daughter Georgie to
Leukaemia ten years ago in Great Ormond
Street Hospital. Her deep feelings for Georgie are evident
during our conversation. “I had such a real
sense of loss,” she says.
Her passion for
Great Ormond Street has grown ever since,
but her charity work also branched out from
Georgie’s passions.
Her work with UNICEF, a couple of years after
Georgie died is one such example, as it
became a charity close to her heart, thanks to
her daughter.
“Georgie was very concerned with children
and starvation in Africa. When she was having
her bone marrow transplant, she saw images
on the television of starving children and
Georgie asked ‘why are they wasting money
on this bone marrow transplant, which may
not even work, when all those children need
is food, wouldn’t it be better spending money
on feeding them?’.
“I thought that was amazing, to have that
attitude. So I wanted to get involved from that
and I did that for nearly three years.”The work
was concentrated on Zambia. “The average life
expectancy in Zambia is 37.”
In this way, Horlick is a model example of a
successful business person using her success
for the benefit of charity work. Charities can
only exist and grow in civil society if people
within other walks of life participate, on a
regular and consistent basis.
Given the emotional ties, which charity has
been most rewarding? “I think UNICEF was
really important, and Great Ormond Street,
because of Georgie, and the Bart Rebuillding
Project I really enjoyed, because the outcome
was so incredible and everybody I know who
has been there, or had any treatment, says
how incredible it is.”
In short, Horlick is
enthusiastic about all of them.
A career built on finance means that
charities can call on her unique expertise
when she is on board. What does she advise
charities to do to survive in the current credit
crisis?
“It is about being professional, thinking
about their role. It is about being well organised
and targeting their appeals,” she says.
When I ask about charities investing,
with many failing to exploit the range of
investment opportunities on offer, Horlick
has an interesting take for an investment
expert.
“It is not necessarily the fault of the
charities,” she says.
“I don’t want to be rude about people
investing on behalf of charities, but often the
best teams are focused on the big corporate
pension schemes and the not so good teams
end up managing charity money. So frankly,
charity money could be managed better, but
it isn’t necessarily the fault of the charity. It is
just that the offering is not that good from
my profession.”
So given her passion for the sector, would
she consider working for a charity in the
near future?
“Health is something I am really
interested in,” she confesses, without making
any commitments.
She is pursuing this regularly anyway, being
on the Board of a NHS Foundation Trust and
chair of the London Health Forum, which brings
together the public sector, the voluntary sector
and private sector.
“The life expectancy within poorer and rich
areas of London is very stark, a difference of
around ten years. Mental health is also very
important. And it is important to get
collaboration between all the sectors: private
and public.”
With her new business off the ground,
Horlick is now looking forward, and she plans
to write a new book, a follow up to her 1998
Can You Have It All? “It was about the fact you
can’t,” she says.
The sequel will be about life
without Georgie.
Looking at her life she says: “I have
been very lucky and given huge amounts
of responsibility. Part of my problem is that
I got to the top of my profession so fast.
Setting up your own business is totally
different and is what I needed. It was the
next challenge.”
Her second husband is the journalist and
thriller writer Martin Baker and Horlick spends
much of her spare time, when not attending to
her five children by “being a taxi service”,
editing her husbands books.
Her own favourite book is the Alchemist.
“It's a parable that says, you have to keep
going, whatever happens, and that is my
view as well.”
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