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January - February 2007
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A
selection of articles from the issue are featured
below.
To
view the contents page from this issue, click the
link below. To open this page you will need acrobat
reader. If you need to download this, click here
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Full
contents of the January - February 2007 issue |
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At
the end of 2006 the government laid out its
plans to cut administrative burdens facing
business and charities by at least 25 per
cent – or £2bn a year. The question
though, asks Peter Davy, is if they actually
mean it this time |
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An
effective business plan is essential for third
sector organisations to avoid mission drift
and maximise provision to their beneficiaries.
Graham Buck asks what it should contain |
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The
call centre is a necessity for any organisation
running big campaigns or ongoing fundraising
initiatives. The question is whether it is
more cost effective to outsource this function
or keep it in-house. Sandra Haurant investigates
both sides of the argument |
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Government
is increasing the attention – and
funding – it gives to social enterprise,
but will this be at the expense of charities
in the long-run? Probably not, finds David
Adams, and there are lessons to be learned
from those enterprises meeting with success
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Undertaking
a utilities audit is one way to decrease an
organisation’s environmental footprint
while also realising substantial cost savings.
Gary Flood finds out how a bit of leg work
can lead to a major financial boost |
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David
Cameron’s wholesale reinvention of the
Conservative Party has led him to be criticised
for favouring style over substance. Hannah
Fearn finds out what he has in store for the
voluntary sector, and how his early policies
have been received |
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Supplement
: Brand & marketing
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Thinking
strategically
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Virtual
world marketing, while not to everyone’s
taste, is gaining in efficacy as more people
are becoming absorbed in online alternative
existences. Peter Davy travels from MySpace
to Second Life and discovers how some are
already taking advantage of the opportunities
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Organisational
rebrand is a risky procedure. If it works
well it can pay dividends; if it goes wrong
it can spell disaster. Hannah Fearn finds
out how to avoid the branding pitfalls that
many charities have failed to navigate |
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Alex
Haxton asks whether bad news is always good
news for fundraisers, or if an increasingly
cynical donor base is calling time on the
trend that has been a mainstay for many charities
over the past decade |
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