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August 06
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A
selection of articles from the issue are featured
below.
To
view the contents page from this issue, click the
link below. To open this page you will need acrobat
reader. If you need to download this, click here
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Full
contents of the August 2006 issue |
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Celebrity
endorsement can generate huge interest in
a charity campaign, but is it worth all the
trouble of getting celebrities to take up
your cause? Yes, finds David Adams, but building
the right relationships is key |
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Whether
it’s to facilitate property purchase
or to provide a cashflow injection for one-off
projects, charities are increasingly going
to the bank for their funding. Sandra Haurant
examines the possibilities of loan finance,
and the practicalities of obtaining a loan
in the first place |
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While
Make Poverty History created a very high profile
lobbying campaign, there is much that can
be done closer to the ground to influence
policy makers. Hannah Fearn investigates the
most effective lobbying techniques, and how
to ensure your voice is heard above the clamour
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Creating
a relevant reserves policy is one thing,
but sticking to it is a different matter
entirely. David Adams explores both sides
of the equation, asking how a practical
policy can be put into place and adhered
to
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A
good deal of money is spent on recruiting
new donors, but is this money wasted if the
commitment of those donors proves short-lived?
Hannah Fearn investigates the importance of
achieving the delicate balance between recruitment
and retention |
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Making
the most of IT
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Nicola
Thompson argues that many parts of the voluntary
and community sector need to engage more fully
with new technologies if they are to continue
to deliver and enhance
the benefits they provide to society |
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Advancements
in new media now allow target audiences to
be engaged in cost-effective and imaginative
ways with demonstrably positive results. So
why are so few charities making use of it,
asks Jane Dudman |
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Outdated
licences, incompatible networks and lack of
integration are just some of the IT hassles
which, if left unchecked, can become real
problems. Gary Flood finds that an IT audit
may be just the ticket to increase efficiency,
save money, and keep you on the right side
of the law |
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