Charities have been identified as the ‘least customer centric’ sector according a new report.
A biennial survey of the UK’s data bureaux carried out by Wilmington Millennium ranks industry sectors according to their attitude and behaviour around data hygiene and the reputation of charitable organisations has significantly declined since the last survey two years ago.
The sector - the second most hygienic industry in 2015 – is now bottom of the league, having been affected by the Olive Cooke scandal and actions of the ICO.
The league table currently places the hospitability sector at the top, followed by retail and travel. Charities rate at the bottom, behind insurance and finance.
The research also found that 60 per cent of bureaux do not believe that suppression will be explicitly written into GDPR Article 5 which outlines the requirement for up-to-date, accurate data that must not be kept for longer than necessary. Yet eight out of 10 bureaux think that the ICO will become increasingly active in investigating and fining organisations for data infringements post GDPR.