Bowel cancer charities unveil new branding post-merger

Written by Lauren Weymouth

Bowel Cancer UK and Beating Bowel Cancer, who merged earlier this year, has unveiled its new branding, revealing the new charity will be called Bowel Cancer UK.

The charity, which merged in January 2018, will carry the strapline Beating bowel cancer together.

Communications agency The Team worked with the merged charity to create what it describes as a “modern and vibrant visual identity”, consisting of a new logo, font, tone of voice, colour palette and a refreshed website, as well as the new name and strapline.

The charity’s logo incorporates the Star of Hope – the international symbol for bowel cancer, which is designed to represent hope for the future and celebrate the lives that have been lost to bowel cancer. The logo is used in the US and across several other countries.

Commenting on the branding, Bowel Cancer UK’s chief executive Deborah Alsina said: “We are delighted to unveil our new brand. We hope this will enable us to build an active community of patients and their families, clinicians, politicians, academics and others who will join us to ensure that we meet our mission to save lives and improve the quality of life of everyone affected by the disease.

“Bowel cancer remains the UK’s second biggest cancer killer, claiming over 16,000 lives a year but we are determined to change that.”

The Team’s creative brand strategist Dan Dufour added: “There are lots of cancer charity brands in the UK market, so we’ve had to dig deep to differentiate the new Bowel Cancer UK brand. The combination of community action and human authenticity, with hope for the future, will help the new Bowel Cancer UK brand stand-out to inspire more support.”

You can visit the new website here.

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