JustGiving takes over Brighton Marathon fundraising contract

Written by Joe Lepper

JustGiving has been named as the exclusive online fundraising platform for next year’s Brighton Marathon.

This marks a return to the event for JustGiving, which was fundraising partner between 2012 and 2017 before losing the contract to Virgin Money Giving.

The Brighton Marathon launched in 2010 and at this year’s event, which took place earlier this month, 18,000 people took part in a bid to raise more than £6m for good causes.

“Brighton Marathon is known for being a destination event creating life changing experiences for people and making a big “for good” impact in the world whilst doing it, which makes this partnership even more aligned in combined missions,” said Keith Williams, general manager and head of UK at JustGiving.

“Brighton Marathon was also my first ever full marathon in 2011, so working together again as partners makes this very special indeed.”

The appointment of JustGiving comes a month after the platform scrapped its five per cent fee for charities in the UK. Instead JustGiving said it would rely on voluntary contributions to support its operation.

This followed the removal of platform fees last year for crowdfunding, disaster and major incidents.

Brighton Marathon Weekend director Tom Naylor added: “We’re so excited to be partnering with JustGiving again for the 2020 Brighton Marathon Weekend – our event participants deserve the best fundraising experience and JustGiving is the platform to deliver this.

“Brighton Marathon’s goal is to continue to innovate and break fundraising records, working with the JustGiving team will help us achieve this.

“The recent fee changes to JustGiving’s platform mean that our fundraisers are able to raise even more money for charities and good causes - this was an important factor in driving us to choose JustGiving to support next year’s event.”

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