The second annual Insight in Fundraising Awards took place last night in London.

Charities and their data insight partners came together to celebrate excellence in insight driven fundraising, with RNIB, UNICEF UK, Comic Relief, Cancer Research UK, and RNLI amongst those winning awards for their work.

The Insight in Fundraising Awards, an initiative of the IoF Insight in Fundraising Special Interest Group (IoF Insight SIG), reward best practice and innovation in harnessing data and insight to improve fundraising performance in the charity sector.

This year’s event attracted a huge response with twice as many entries as 2012 and the ceremony was attended by 200 leading fundraisers and fundraising analysts.

Top prizes rewarded the following categories: Classic Analysis, Digital, Innovation, and Research.

Awards were also presented for Team of the Year, Supplier of the Year, and Outstanding Contribution.

This last award went to John Whitehead of WaterAid for his outstanding contribution to educating others in the industry and in developing the areas of lifetime value modelling and attrition analysis.

Paul Seabrook, awards lead at the IoF Insight SIG and director of fast.Map said: “The standard of entries was extremely high again this year, with fierce competition for each category.

"The awards were very well deserved so congratulations to all the winners who serve as an inspiration and guide to other charities looking to make better use of data driven insight.”

Janet Snedden, chair of the IoF Insight SIG and director of metametrics, added: “This second year of the Insight in Fundraising Awards has been another great success, rewarding some excellent examples of best practice and innovation in data insight.

"We are also delighted to announce our partnership with the IoF’s National Awards, which will serve to promote the use of intelligent data analysis even further across the fundraising sector.”

The National Award for Best Use of Insight celebrates and rewards the best examples of data insight in fundraising and is based on, and drawn from, the Insight in Fundraising Awards and its entries.

The National Award shortlist was revealed and the winner will be announced at the IoF’s National Awards 2013 on July 1, at the IoF National Convention in London.

Peter Lewis, chief executive of the Institute of Fundraising, commented: “The Insight in Fundraising Awards were introduced by the IoF Insight SIG only last year and we were impressed by the quantity and, more importantly, the quality of the nominations received.

"In recognition of this and Insight’s fundamental contribution to the sector, we’re very pleased to acknowledge success in this area at the IoF National Awards also.”

Insight in Fundraising Awards 2013 WINNERS

Classic Analysis
RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)

Digital
UNICEF UK (Digital Analytics Dashboard)

Research
Cancer Research UK (Dryathlon)

Innovation
Comic Relief & DataTalk & Streetwise Analytics (Identifying Fundraising Hot-spots in SMS Phone Numbers)

Team of the Year
RNLI (Insight & Performance Team)

Supplier of the Year
Response One (Battersea Dogs & Cats Home)

Outstanding Contribution
John Whitehead (WaterAid)

IoF National Award shortlist
Cancer Research UK (Dryathlon)
Comic Relief (Identifying Fundraising Hot-spots in SMS Phone Numbers)
RNIB (Bridging the Gap: Building Our Foundations on the Rock of Insight)
UNICEF UK (Digital Analytics Dashboard)

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