The shortlist has been announced for the third Insight in Fundraising Awards, an initiative of the Institute of Fundraising’s Special Interest Group for Insight in Fundraising (IoF Insight SIG).

This year’s event attracted the highest number of entries to date, more than 50% up on last year, a testament to how the fundraising insight community has embraced the event.

Winners will be presented at the awards ceremony and gala dinner being held at the prestigious Grand Connaught Rooms in Holburn, London, on Tuesday 3 June.

The Insight in Fundraising Awards are judged against three key criteria: Insight, Innovation and Impact; and they aim to celebrate the successes and achievements of analysts, database marketers, researchers and online fundraisers in delivering value and opportunities in the use of insight for making a difference in fundraising.

Janet Snedden, Insight SIG chair, said: “Entries this year were both up in volume and of an exceptionally high standard; it really wasn’t easy to compare and contrast and I’d like to thank our judges for their outstanding integrity and rationale in proposing and agreeing the winners.

"It’s a great shame we cannot recognise all of the great work that has been submitted but in this light we have decided to award three winners for each category with a Gold, Silver and Bronze award.”

New Award Categories – 2014 saw the introduction of four new categories ‘Predictive Analytics’, and the best ‘Performance Reporting & Data Visualisation’, ‘Insight on a Shoestring’ and ‘Rising Star’.

The Insight in Fundraising Awards will be shortlisted for the institute’s National Awards for the Best Use of Insight category.

The award will be presented at the IoF National Awards gala dinner on Monday 7 July.

Shortlist by award category:

Classic Analysis
For projects where traditional analytical techniques have been used to inform strategy and drive performance.

Shortlist:
Age UK - Automating Supporter Profiling
Macmillan Cancer Support - Regional Headroom Analysis
Macmillan Cancer Support - World’s Biggest Coffee Morning
Oxfam - Email Maximum Frequency
RNLI - Nurture Journey
Shelter - Lifetime Value Project

Digital
The use or integration of digital data into projects, or insight developed specifically for digital fundraising propositions; spanning web analytics, email marketing, social media, e-commerce, mobile and any other connected form of media.

Shortlist:
Canal & River Trust - Canal View
Oxfam - Donation Prompt Amount Testing
Oxfam - Emergency Appeal Web Optimisation
UNICEF UK - Children of Syria Christmas Appeal

Research & Insight
Showcasing a research project, or piece of work, that uses market or supporter intelligence for the development of fundraising strategy or for the guidance of fundraising execution.

Shortlist:
Cancer Research UK - Innovation and Optimisation of the Race for Life app
Macmillan Cancer Support - Priority Audience Research and Segmentation
NSPCC - Acquisition DRTV advertising
Oxfam GB - Oxfam's Syria Winter Appeal: 12 Days of Giving
Remember a Charity - The legacy 'nudge' that could generate billions for charity

Predictive Analytics
Excellence in statistical data modelling and forecasting applications. Examples include targeting, retention, cross-sell, lapse risk, legacy prospecting models, income forecasting etc.

Shortlist:
British Red Cross - Forecasting Upgrade Weekly
National Deaf Children’s Society with Fundraising Initiatives - A targeted approach to door-to-door fundraising
NSPCC - Individual Giving Forecasting Phaser
Parkinson’s UK with Wood for Trees - A Predictive Model Adds Almost £500,000 to Warm Cash Income
RNIB – Changing the Landscape of Investment in Fundraising
Save the Children UK - Production level deployment of targeting models across the entire fundraising DM portfolio

Performance Reporting & Data Visualisation
Excellence in reporting, including dashboarding and KPI communication, plus data visualisation: bringing insight to life for stakeholders.

Shortlist:
Blue Cross with Wood for Trees - MAST Provides a New Perspective on Campaign Response Analysis
British Heart Foundation - Dynamic Attrition Tool
British Red Cross - In House Reporting Suite
Leukaemia & Lymphoma Research - London Bikeathon Dashboard: Enhancing Evidence-based Decision Making
RNLI - Appeal Reporting
Shelter - Power Payroll Giving

Innovation
A project that has pioneered the use of data, analytics, market research or campaign management to deliver an extraordinary impact for a charity.

Shortlist:
HOME Fundraising - Developing the benchmark for doorstep mystery shopping
Macmillan Cancer Support - A Really Good Night In - Priority Audiences
RNLI - Nurture Journey
RSPB - Segmentation Bridging
Save the Children UK - Philanthropy Prospecting and Development Analysis

Insight on a Shoestring
Projects that have been implemented with exceptionally limited resources but have made a huge impact. Examples of demonstrating effectiveness in this category could range from; working within the constraints of a small budget or small team, through to handling the challenges of limited data or IT systems, in delivering meaningful insight.

Shortlist:
Brain Research Trust with UK Changes - Christmas Appeal 2013 – Keeping in Touch
Shelter - Power Payroll Giving
UNICEF UK with Tangible - Target Audience & Product Profiling
WWF-UK - The ‘Big Supporter Document’

Team of the Year
This award is for a team of highly motivated and professional individuals who have worked well in strong collaboration to deliver a highly regarded insight and analytics programme in their organisation.

Shortlist:
British Red Cross - Database Marketing and Analysis Team
Cancer Research UK - Consumer Insight Team
Macmillan Cancer Support - Research and Insight Team
RSPB - Supporter Insight Team

Supplier of the Year
A marketing service provider or agency that helps the charity achieve exceptional results, time after time; known for adding value and display a combination of consistently delivering on their service promise whilst pioneering solutions that are creative and cost-effective.

Shortlist:
Adroit Data and Insight - Nominated by Age UK
CACI - Nominated by RSPB
Qbase Data Services - Nominated by NSPCC
Wood for Trees - Nominated by Blue Cross

Rising Star
A special award for an outstanding individual in the early stages of their career. This person could be highly professional, an inspiration to others, committed to getting things done, able to effectively communicate complex analysis, willing to go that extra mile, or simply being a fantastic support or team player.

Holly Bolter - Oxfam GB
Jack Harrold - Qbase Data Services
James Hill - NSPCC
Joe Taylor - RNIB
Martin Kemp - British Red Cross

Outstanding Contribution
A special award to recognise a person believed to stand above all others in their lifetime dedication to applying and advancing the application of insight and analytics in the fundraising sector: the winner to be announced on the night.

Share Story: